ICT for Kosovo’s Growth organized the Regional B2B meeting in Mitrovica on June 8th. The event brought together the ICT sector and non-ICT businesses in agro-processing and the pastry industry, focusing on digitalization, export development, and business cooperation. The meeting was open to the public, and approximately 59 attendees participated.
The keynote speaker was Mr. Shukri Gashi, the Director of the Financial Sector in the Municipality of Mitrovica. He spoke about the challenges facing industries, the importance of digitalization, and the benefits of these meetings for fostering business cooperation.
Another speaker, Mrs. Aferdita Tahiri from NGO “MUNDESIA”, praised the event for creating opportunities to network and collaborate. She highlighted the success businesses could achieve by integrating digitalization into their operations.
After the presentations, prearranged B2B meetings took place. In total, 48 bilateral meetings were conducted. The meetings allowed participants to discuss how ICT can enhance agro-processing and the pastry industry in the Mitrovica region. Nine ICT companies and 37 production companies participated, leading to productive discussions and concrete solutions. These conversations could result in future collaborations and agreements.
By the end of the event, participants agreed on the necessity of integrating ICT into production and management systems. This integration is essential for improving efficiency and staying competitive. As a result, businesses are moving forward with digital solutions that will help drive growth and innovation.
Participants appreciated the structure of the meetings. They felt comfortable being guided through the process of identifying their ICT needs and visualizing how technology could be integrated into their businesses.
Throughout the day, attendees participated in various sessions to discuss key topics. These included:
At the start of each session, participants received background information and discussion questions. They then engaged in structured brainstorming sessions, exchanging ideas and reaching consensus on future collaborations. The discussions also identified barriers and proposed potential solutions.