On November 10, 2021, the EU Support to the Competitiveness of the Kosovo ICT Sector project hosted a B2B event in Viti. The project helps Kosovar businesses improve their competitiveness through digitalization and internationalization. This leads to economic growth and job creation. The event brought together ICT businesses and local textile and apparel production companies to explore opportunities for cooperation in digitalization, innovation, and export growth.
This event was organized in collaboration with the Municipality of Viti and the STIKK association.
The event was open to the public, with approximately 18 attendees. Mr. Grigoris Kontzoglou, Team Leader, started the event with a welcome speech. He introduced the ICT for Kosovo’s Growth project. Then, Mr. Ismet Mulaj presented the Enterprise Europe Network, an EU-funded initiative. Mr. Rama from the Department of Economy and Finance, Municipality of Viti, also addressed the group. ICT companies followed with presentations, showcasing their services focused on digital transformation and digital marketing for traditional businesses.
Participants attended several sessions throughout the day. These sessions covered topics related to digital transformation and digital marketing. Attendees worked together to develop recommendations and explore partnership opportunities. They discussed ways to enhance business development, digital presence, and expand into local and international markets.
The main discussion topics included:
Each session began with background information and questions for discussion. After structured brainstorming and information exchange, participants reached consensus on potential collaborations and identified barriers and solutions.
At the conclusion of the event, participants agreed on the need to digitalize all business operations, including production and management systems. They recognized that digital transformation would improve their competitiveness both locally and internationally.
Participants praised the event’s format. It provided them with a clear understanding of digital transformation and helped them better grasp how digitalization can enhance their businesses.
